A small Canadian town hopes to become a tourist attraction thanks to the internet fame of a homeowner's giant rhododendron.
The 25ft (7.6m) by 30ft bush in Ladysmith, British Columbia, is now in peak bloom and putting on quite a show.
The 115-year-old botanical wonder - known as Lady Cynthia - will carry about 4,000 spring blossoms over the next couple of weeks.
Former Ladysmith councillor and local historian Rob Johnson, 73, has convinced the town's Chamber of Commerce to promote "the marvel of nature" as an attraction.
"It's the size of a small house and is a vibrant pink colour," said Mr Johnson.
When it is not in bloom, Mr Johnson says it is "just a nice, big, green shrub".