ASTOUNDING SUCCESS OF LOCAL STARTUP HAS EVERYONE “THINKING SMALL”
The incredible level of interest shown in Soovie's treehole, as decorated by the lovely and talented Ms. Neetu, has generated a startup company dedicated to meeting public demand for a tree hole of one's own.
Since it has proved impractical to satisfy the public with tours of the tree hole, due to the very limited square footage of the property, the board of the Soovie Tree Hole Trust decided to offer kits and instruction booklets at modest cost to the general public.
Executive Director Soovie, assisted by Art Director Neetu and General Manager Minnie, have created a full line of products designed to instruct the average American in how to create their own arboreal retreat. The kits are complete with interior paneling, built-in hutch, hardware, wiring, and even a set of blue delft tea cups. (Tree and tea bags not included.) The instruction books and pamphlets guide the reader on acting as one's own contractor in building one's tree hole according to plans.
Demand has outstripped supply, with the small local print shop working extra shifts to fulfill mail orders for booklets and instruction sheets. Pulp Family Printers of Altoona, Kansas has hired on extra pressmen and packers to handle orders for printed materials connected with the tree hole industry.
“We've added personnel till we can't fit any more people in our little plant,” said general manager Les Izmore. “We'd have to bump out the walls to get any more capacity.”
The charming treehole concept has taken the country by storm ever since a brief article appeared on Newsvine, a social news website now transitioning into a new beta format. The description of a rustic teacup-sized retreat in one's back yard, complete with couch, quilt, and tea set, has fired people's imagination. Where the first decade of the present century was dominated by gigantic McMansions, the current trend seems to be that “Small is Beautiful.”
Viva le Small, viva le Trees, and most of all, viva le Soovie for conceiving an idea whose time has come!